It’s something you hear a lot: “a cause very close to my heart”.
It can mean a lot of things. It often means that the person saying it has decided to support a charity that tries to solve a problem that they or someone they love has been directly affected by. Someone they love has died of cancer, so they support cancer charities; their best friend uses a guide dog, so they support Guide Dogs.
This blog is about what happens when you take one step away from that immediate emotional reaction.
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