You may have heard the old saying “The customer is always right”.
This saying is, or at least used to be, frequently said by businesses keen on making sure the customer is happy with the sale that is taking place, that anything the customer wants out of the sale is made, no matter how dumb it may be. You want your cheese pizza to be in the shape of a dinosaur? Well, if you’re willing to pay $20, we don’t care how stupid that sounds — we’ll do it for you. And we won’t even tell you that we think you’re being silly.
However, I feel like this saying also, whether subconsciously or consciously, has reached the non-profit world as well. It seems that the “donor is always right”. Sure, the donor is not a customer in the profit-sense, and the non-profit is emphatically not a business (nor should it…
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